UX DESIGN

HEADLINE THREE WORDS

Valsplat was asked to create a UX framework for the websites of A.S. Adventure, Cotswold and Bever. These concept designs show a new perspective on the most important pages of the websites and would address current customer painpoints.

Based on the brand promise and the customer needs we've created design principles. These served as guidelines for designing the concept design.

Approach

The building blocks which we've used to make the designs are clustered for a easy overview. These elements aren't interactive nor are they definitive but they can be used to refine the design system and to design new pages in the future.

Using customer feedback we've refined and validated the concept and created the final prototype for both mobile and desktop.

Challenges

Challenge 1

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